Hara Software
 
BASIC DETAILS
Position Vacant : Product Marketing Manager
Job Category : Product Marketing
Job Level : Manager
Location : Silicon Valley (Peninsula)
Openings : 1
Employment Type : Full Time
Posted On : 5 Mar 2010 Expires On : 5 Apr 2010
 
JOB DESCRIPTION
Education : N/A
Key skills : SaaS
Description : Product Marketing, Manager or Sr. Manager


Marketing | Redwood City, CA, United States

Hara is currently seeking a dynamic, strategic, and talented Product Marketing Manager to help drive Hara’s leadership in the emerging Environmental and Energy Management (EEM) market, reporting to the Chief Marketing Officer. This person will be responsible for driving product marketing strategies and developing unique product messaging and positioning across Hara solutions. This is an excellent opportunity to get in on the ground floor of a world-changing startup!


RESPONSIBILITIES:
Drive development of positioning, messaging and go-to-market planning for new product innovations and releases, to ensure maximum market awareness and acceptance
Develop product content for deliverables including collateral, competitive positioning, marketing campaigns, presentations, product announcements, sales training materials, website updates, newsletters, etc.
Work closely with product management, sales engineering, and consulting teams to define and incorporate key product features and benefits within sales and marketing materials
Analyze market dynamics including review of competitors and market trends, support development of Market Requirements Documents.
Communicate product/solution messaging to customers, prospects, analysts, journalists, and other market influencers
Work across functional groups to plan and facilitate frequent product launch efforts
Conceive, develop, and support product and service pricing and packaging strategies including new and existing services as well as cross-sell and up-sell programs for sales teams
Work with inside and field sales teams to determine effectiveness of product marketing materials, tools, and solutions
Participate in other marketing initiatives or duties as needed by manager


REQUIREMENTS:
Minimum 5-8 years applicable experience in marketing technology products & solutions
Experience working in a startup / fast-paced environment preferred
Strong messaging and positioning skills
Knowledge of SaaS environment, and key deliverables to establish market presence
Knowledge of Green Tech domain and initiatives is a plus
Excellent communication skills, both written and presentation
Outstanding team player with strong leadership qualities and interpersonal skills
BS/BA in Marketing, Business, or Communications, MBA preferred
 
Compensation : DOE
 
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